Ice Cream Project by Anya Hindmarch

Food

Green Giant Sweetcorn - This was the flavour I had been most excited to try since this year’s lineup was announced. Growing up, Green Giant Sweetcorn was a staple of our weekly food shop, so I knew it would bring a strong sense of nostalgia.
It genuinely felt as though I was enjoying a can of Green Giant sweetcorn, but transformed into an ice-cold, creamy scoop. The balance was spot on: sweet enough to feel like a treat, yet not so sugary that it lost the unmistakable sweetcorn character. It was a surprisingly authentic recreation that delivered both nostalgia and a completely unique ice cream experience.
Verdict: A nostalgic triumph and one of the most impressive flavours of the collection.

Lurpak Salted Butter - The Lurpak Butter flavour was perhaps the most familiar of the collection – a classic style ice cream that wouldn’t feel out of place in a supermarket freezer, elevated with a delicate buttery finish.
I had expected a much bolder flavour profile, particularly given the iconic ingredient behind it, but the subtlety of the butter notes made this scoop feel slightly less distinctive than some of the more adventurous creations. While smooth and enjoyable, it lacked the surprise factor that makes The Ice Cream Project so memorable and felt a little too close to a traditional ice cream experience.
Verdict: A pleasant and creamy scoop, but one that didn’t quite stand out amongst the more inventive flavours.

Aunt Bessie’s - After some deliberation over which third scoop to choose, we settled on the Aunt Bessie’s Yorkshire Pudding flavour. A heavily syrup based ice cream, it offered a surprisingly enjoyable balance of sweet and savoury notes, with generous pieces of Yorkshire pudding woven throughout.
With a thicker, more indulgent consistency than our previous scoops, this felt like a completely different ice cream experience. It perfectly captured the spirit of The Ice Cream Project – a combination that sounds like it should never work, yet somehow Anya Hindmarch has transformed into a genuinely delicious and memorable treat.
Verdict: An adventurous choice that delivers a surprisingly tasty result.

Kikkoman Soy Sauce- Returning by popular demand, Kikkoman Soy Sauce was part of the original collection and made its comeback for this year’s edition, so it felt only right to give this iconic flavour a try.
What surprised me most was the initial sweetness – with almost caramel like notes – before the familiar umami depth of soy sauce gradually came through. The contrast between sweet and savoury created a surprisingly balanced and enjoyable mouthful, proving that this unusual pairing really does work.
A standout example of The Ice Cream Project’s creativity, where an ingredient you would never expect to see in an ice cream becomes a genuinely intriguing treat.
Verdict: Well worth trying – a brilliant non-sweet option for those looking to venture outside into the depths of the sweet traditional flavours.

Oxo Stock Cubes - Knowing we didn’t want our main selections to stray too far into the unusual, we decided to add one of the more adventurous flavours to our tasting experience. Oxo Stock Cube was certainly a bold choice.

With a strong beef gravy profile, this scoop felt less like an indulgent dessert and more like an undersaturated and overly granulated gravy. Rather than offering the playful balance found in some of the other savoury creations, it leaned heavily into the realms of its savoury and salty identity, creating a taste experience that was certainly memorable – but perhaps not for the right reasons.
Verdict: Only for the faint hearted, best kept off the dessert menu

Value

Scoops sit toward the higher end for London's ice cream scene, so value might not be the first thing that jumps out. But given this is carefully curated, handmade ice cream with limited seasonal availability and genuine demand behind it, the pricing feels fair, it shouldn't put anyone off trying a few flavours.
For reference: 1 Scoop £4.50 / 2 Scoops £6.50 / 3 Scoops £8.50, with full 500ml tubs available for £16.
For those more adventurous, a £50pp blind tasting session is available at the nearby Anya Cafe to taste all 15 flavours in one sitting.

Aesthetic

The aesthetic of The Ice Cream Project is just as carefully considered as the flavours themselves. The store is instantly eye-catching, with branded ice cream tubs stacked from floor to ceiling creating the outer edges and window features of the space – a playful design detail that perfectly reflects the concept.
Even the presentation of the ice cream feels thoughtfully curated, with each scoop served in branded tubs inspired by the flavour you’ve chosen. Far from feeling like a temporary pop-up, the space is polished, stylish and incredibly well executed.
On a sunny day, the shop and its surrounding Belgravia setting provide the perfect backdrop to sit back, enjoy an ice cream and experience these wonderfully unusual creations.